Three years ago I predicted Marco Rubio would be on the 2016 Republican presidential ticket. Last week he ended his campaign after losing the Republican primary in his home state of Florida. In simple yes-or-no terms I predicted incorrectly, but how close was it?
I thought this would be the result of heavy support from Republican Party strategists and insiders. It turns out they did support him quite a bit, but only after it was too late, and more for his willingness to play ball than for other factors. I thought offering the first major-party Latino candidate would be too much to resist given the near certainty Hillary Clinton would be the Democratic Party’s nominee. (As of this writing the Bernie Sanders campaign is all over but the cryin’—unless she’s indicted soon.) Shortly after Obama’s second term began the Republican Party’s lack of engagement with Latinos was a significant theme but it’s been dropped from public discourse in the meantime. This is partly because American culture keeps evolving, partly because all political topics are ephemeral, and perhaps because Ted Cruz is another Republican candidate and Rubio didn’t seem special on account of his ethnicity anymore. Not to ignore the elephant in the room, the Trump campaign is the major reason, which nobody saw coming, and which was dealt with in an earlier post.
The Republican Party ran into a bigger problem than how to court (or at least how not to ignore) Latino voters: how to appease the base it already had. Their failure to do so, for whatever reasons, paved the way for what appears now to be the unstoppable Trump campaign. I expect Rubio to stay somewhat near the national stage for now; a Trump administration would have little use for him but as he’s not really a Republican most of them will be on the sidelines this round, gathering their strength.
Just why the issue of Republican engagement with Latinos went away as a major topic I don’t know yet, but it would surprise me if it stayed dormant more than a few years.